000 00457nam a2200181Ia 4500
008 211102s9999||||xx |||||||||||||| ||und||
020 _a9789353597696
020 _c450
082 _a659.1
100 _aRuby, Kirandeep Kaur
245 0 _aIntegrated marketing communication and brand equity
250 _a3rd Rev.
260 _aLudhiana
260 _bKalyani Publishers
260 _c2019
300 _aP.V.
650 _aAdvertising & public relations
999 _c5336
_d5336