000 00402nam a2200169Ia 4500
008 210219s9999||||xx |||||||||||||| ||und||
020 _c195
082 _a658.802 SUN
100 _aB Balaji
245 0 _aIntegrated Marketing Communication
260 _aLudhiana
260 _bKalyani Publishers
260 _c2011
300 _a296 p.
650 _aCommerce & Management
700 _aSunali Talwar
999 _c4526
_d4526