TY  - BOOK
AU  - William D. Wells
TI  - Advertising Principles and Practice
SN  - NSAMFGC3030
U1  - 659 WEL 
PY  - 2011///
CY  - NewDelhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - C&M
ER  -