William D. Wells <br/><br/>
Advertising Principles and Practice 

 - NewDelhi  Dorling Kindersley (India) Pvt. Ltd.  2011 
 - 604 p. 
<br/><br/><label>ISBN: </label>NSAMFGC3030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>C&M
<br/><br/><label>Dewey Class. No.: </label>659 WEL