I L Gupta <br/><br/>
Advertising and Media Management 

 - 5th ed . 
 - Mumbai  Himalaya Publishing House  2012 
 - 202 p. 
<br/><br/><label>ISBN: </label>NSAMFGC3364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>C&M
<br/><br/><label>Dewey Class. No.: </label>659 GUP