Shah Kruti <br/><br/>
Advertisng and integrated marketing communications  

 - 13th ed 
 - Chennai   Mc Graw Hill   2014 
 - 1.-30.12p.  
<br/><br/><label>ISBN: </label>978-1-25-902605-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial management 
<br/><br/><label>Dewey Class. No.: </label>659.1 SHA