Ruby, Kirandeep Kaur <br/><br/>
Integrated marketing communication and brand equity 

 - 3rd Rev. 
 - Ludhiana  Kalyani Publishers  2019 
 - P.V. 
<br/><br/><label>ISBN: </label>9789353597696  450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising & public relations
<br/><br/><label>Dewey Class. No.: </label>659.1