Al Ries <br/><br/>
The Origin of Brands 

 - London  Harper Collins Publishers  2005 
 - 314 p. 
<br/><br/><label>ISBN: </label> 100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Personality Development
<br/><br/><label>Dewey Class. No.: </label>823 LAU