K Karunakaran <br/><br/>
Marketing Management (Text and cases in Indian context) 

 - Mumbai  Himalaya Publishing House  2010 
 - 429 p. 
<br/><br/><label>ISBN: </label> 375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KAR