Philip, Kotler <br/><br/>
Framework for marketing management 

 - NewDelhi  Pearson Education  2002 
 - 352 pp. 
<br/><br/><label>ISBN: </label> 195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT