McQuail, Denis <br/><br/>
McQuail's Mass communication theory 

 - 5th Ed. 
 -  Sage publications india pvt.ltd.  2010 
 - 621 p. 
<br/><br/><label>ISBN: </label>9788132105794  1095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism
<br/><br/><label>Dewey Class. No.: </label>302.23 MCQ