Kotler, Philip; Keller, Kevin Lane; Brady, Mairead <br/><br/>
Marketing management 

 - 15th Ed. 
 -  Pearson India Education Services Pvt. Ltd., Noida  2016 
 - xxvi, 750 p.          
<br/><br/><label>ISBN: </label>97 89 33 25 57 185  1049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT