K Karunakaran <br/><br/>
Marketing Management- Text and cases in Indian Context 

 - Mumbai  Himalaya Publishing House  2009 
 - 439 p. 
<br/><br/><label>ISBN: </label> 375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KAR