I. L. Gupta <br/><br/>
Principles of Marketing Management 

 - Mumbai  Himalaya Publishing House  2005 
 - 260 pp. 
<br/><br/><label>ISBN: </label> 110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GUP