Marketing management (Record no. 3071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200708s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97 89 33 25 57 185 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 1049 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip; Keller, Kevin Lane; Brady, Mairead |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd., Noida |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 750 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce & Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr.N.S.A.M.First Grade College | Dr.N.S.A.M.First Grade College | 01/12/2020 | Sapna Book house | GNSH18CRB7545 & 27/03/2019 | 2 | 658.8 KOT | F07515 | 12/02/2024 | 11/02/2023 | 999.00 | 01/12/2020 | Books | |||||
| Dr.N.S.A.M.First Grade College | Dr.N.S.A.M.First Grade College | 07/08/2020 | No. 1279 & Dt. 05/03/2020; Supplied by Surya book suppliers, Bengaluru. | 1 | 658.8 KOT | F08007 | 03/07/2025 | 04/20/2021 | 07/08/2020 | Books | 1049.00 |
